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Iconic Brands Honor Women By Transforming Their Logos Into Female Versions

It may seem hard to believe, but women have made great strides in the United States in the last few decades as more women enter the workforce and shake the long-standing beliefs that a woman’s place is in the home. If a woman chooses to stay home, great and if she chooses to have a career, that’s great, too. But that’s what it’s about: the choice to do either, and it’s quite a personal one at that.

Of course, it’s still an uphill battle for women, not only in the U.S. but across the world, to gain equal footing with men, but by speaking out and demanding to be treated with equality. One of the biggest pulpits women have to express this need is on International Women’s Day, a day to “celebrate the social, economic, cultural and political achievement of women.”

Every year, this celebration takes place on March 8th but this year there seemed to be a larger number of companies stepping up to celebrate the achievements women have made so far as well as support those accomplishments by women still yet to come.

McDonald’s flipped their iconic golden arches to turn them into W’s for “Women.”

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On their website, the fast food juggernaut wrote:

“We recognize the extraordinary contribution of women. From employees and franchisees, to suppliers and community partners, to our customers, we are inspired by your strength and leadership. In the U.S., we’re proud to share that 6 out of 10 restaurant managers are women. They run the McDonald’s business each and every day. So, in honor of women everywhere, we’re flipping our iconic logo for International Women’s Day.

Today, we celebrate you.”

MTV followed suit, flipping their iconic logo to celebrate and honor women as well. The logo was seen all over their branding including social media accounts and their networks and their programming reflected International Women’s Day as well, with all-female videos and casts of their most popular shows being filled by all women.

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Creative Equals, an organization aiming to support talented women and promote diversity in creative industries, took it upon themselves to recreate some of the most famous logos in the world with female figures to “highlight the issues of unbalanced branding in the media.”

Check some of them out on the next page…

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