Kadeeja had been invited to go to Paris and work with L’Oreal for their brand-new vegan hair dye campaign which is any beauty blogger’s dream!
Sadly, shortly after the initial invitation was sent, Kadeeja received an email from the company which she posted to Instagram and has forced the company to make a public apology.
To be clear, the email starts out:
I’m sorry to tell you that I have bad news for you. We can’t confirm thed [sic] shooting with you.
L’Oreal can’t be involved with people with skin issues.”
Thankfully, many other companies don’t feel the same way as L’Oreal, like Makeup Revolution who loved having Kadeeja review their product.
But just because a company like Makeup Revolution is doing the right thing and appreciative of Kadeeja, who has a common skin condition and helps promote their products to thousands of people just like her, doesn’t mean L’Oreal shouldn’t have to explain themselves.
Thankfully, they did. Of course, it was after they received a ton of backlash on their social media accounts but at least they didn’t bury their head in the sand about it.
So I’m very fussy & scared when I pick a foundation. I love going bare faced but when I like to glam up I really do! I don’t want a foundation that makes my acne look worse than what it is. I don’t want a foundation that can see my green corrector beneath. I want a foundation that can lock in my discolouration & prone acne! I never in a million years would think my go to foundation would be a drugstore product! I always thought the more expensive the product the better the outcome! __________________________________ @makeuprevolution foundation is GOD SENT. This foundation is ONLY £5! It has the same coverage or even better than some high end products! You only need one light layer of it & your good to go! __________________________________ If your on a budget at school or college or whatever it is! This product is deffo for EVERYONE! Not just the people on pr lists or the rich kids! EVERYONE 😘❤️ ________________________________________ #wakeupandmakeup #mua #makeuptutorial #makeup #makeuprevolution #glamvids #hudabeauty #fentybeauty #fakeupfix #fakeuproom #brian_champagne @brian_champagne @fakeupfix @fakeuproom @wakeupandmakeup @wakeup2slay @adam_minto70 @makeupartists_worldwide @fakeupfix @eyegalore
L’Oreal had this to say to the INSIDER about the Kadeeja ordeal:
“We deeply apologize for any upset caused, and have made direct contact with the individuals involved to clarify this unfortunate misunderstanding,” a L’Oréal representative said in a statement. “The photo shoot was designed to support a hair color product and feature hairdressers and lifestyle bloggers. Unfortunately, a misunderstanding resulted in the agency casting bloggers with skin concerns for this shoot. This resulted in the wrong profile being cast, which was then poorly and insensitively communicated to the individuals concerned.”
L’Oreal clarified that it does not have any policies against hiring models with acne, saying:
“We do not have regulations in place that restrict us from working with people with skin conditions,” a L’Oréal representative told INSIDER. “At L’Oréal Professionnel we work with women and men with all skin types and celebrate beauty in all its diversity.”
Kadeeja said that they also reached out to her offering an apology for what they called an “unfortunate misunderstanding.”
“They have reached out telling me they feel ’embarrassed, very sorry and awkward,'” Kadeeja said.
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