It’s not a secret that in today’s society, airbrushing has become the norm in magazines.
Editors use Photoshop to make celebrities look their best with a few daring A-listers not only admitting to the practice but taking a stand against it.
Unfortunately, it doesn’t only happen with celebrities.
Many companies use airbrushing techniques to help sell their product.
Toothpaste manufacturers and skin care companies are infamous for touching up teeth and skin in their ads.
It’s not illegal by any means, but it can be misleading to consumers, which is in turn unfair. How do you know what the results will really be before you buy a product?
This is why a Norwegian pharmacy has come out with an ad to show the truth.