Instead of running out and purchasing his infant son an Elf on the Shelf, Alan Lawrence decided to dress him up instead.
Rockwell was just a few months old at the time and pulled off the endeavor flawlessly.
Alan posted the photos to his Instagram account and they were an immediate hit.
Just like the doll Elf, Rockwell was dressed in the red and white jumpsuit and hat and was put in hilarious places.
Obviously, to pull this off, Alan got a little help from props and Photoshop but the results are still too cute!
In fact, it was such a hit, Alan decided that Rockwell could be other famous inanimate objects, too.