According to NoBully.Org, “30% of school kids worldwide are bullied each year and bullying is the #1 act of violence against young people in America today.”
This fall, NoBully.Org partnered with Burger King to launch an anti-bullying campaign. In the ads, unsuspecting customers are put in a situation where they could confront a bully, tell somebody, or do nothing.
Actors were hired to portray a group of bullies and a victim of their bullying. As the actors were carrying on with their social experiment, some customers opened their wrappers to find their food “bullied.”
How many people reported or intervened in the children’s antics versus how many said something to the Burger King employees about their burgers?
The answer is surprising, but sadly, not shocking.